stasera
lo butto
windtre
samsung
Your smartphone freezes again?
Tonight’s the night you throw it away.
Lagging. Freezing. Crashing.
We’ve all been there.
So we gave Rocky Roberts’
Stasera mi butto (Tonight I'll go for it)
a new twist:
Stasera lo butto! (Tonight I'll throw it away).
Staaaaasera lo butto
Sta sera lo butto
E vado in WindTre
Hoooo fatto di tutto
Ma adesso è distrutto
Lo cambio in WindTre
Toooonight I’ll throw it away
Tonight I’ll throw it away
And head to WindTre
I’ve tried everything
But now it’s just dead
I’ll change it in WindTre
2025
CREDITS
ROLE
Art Director
AGENCY Publicis Groupe
EXEC. CREATIVE DIRECTOR Erick Loi
HEAD OF ART Mattia Errico
SENIOR COPYWRITER Laura Elli
COPYWRITER Gaia Di Pede
DIRECTION Marco Santi
PRODUCTION COMPANY Alto Verbano
EDITING XLR8